Глава 5 / Как организовать идеальную презентацию

A presentation is a report one gives to others. Typically, it is an oral report given in a meeting or to an audience. It can be a short report, a long analysis, a narrative of any length, formal, or in­formal. Whether oral or written, the presentation format should be clear and organized.

In many countries, a business executive is expected to use sophisticated language, maybe even an elaborate style, but the American workplace prizes simplicity, clarity, and brevity. The most powerful language is clear and easy to remember.

It may be difficult for the non-native speaker of English to use a simple style and not feel that something is missing. Not true! A perfect presentation does not have to be complicated, as long as the words are well chosen. Do not try to find the complex word if a simple one is available.

If you wish to make a perfect pre­sentation, organize your thoughts. At the end of your report, your listeners should be able to repeat it back to you because what you said and how you said it were so clear. Some simple English expressions will help you do this.

Opening a Presentation

Welcoming the audience      

Good morning / afternoon, ladies and gentlemen.       

Hello / Hi, everyone.    

First of all, let me thank you all for coming here today.       

I’m happy / delighted that so many of you could make it today.

Saying what your topic is    

As you can see on the screen, our topic today is…

Today’s topic is…

What I’d like to present to you today is…

The subject of my presentation is…

Explaining why your topic is relevant for your audience

My talk is particularly relevant to those of you / us who…

Today’s topic is of particular interest to those ofyou / us who…

My / The topic is very important for you because…

By the end of this talk you will be familiar with…

Introducing yourself   

Let me introduce myself. I’m Dave Elwood from ...   

For those of you who don’t know me, my name’s… 

As you probably know, I’m a new branch manager.  

I’m head of logistics here at Air Spares.  

I’m here in my function as the Head of Controlling.   

Structuring a Presentation

Most formal – and many informal – presentations have three main parts and follow this simple formula:

1. Tell the audience what you are going to say! = Introduction

2. Say it!                                                       = Main part

3. Tell them what you said!                         = Conclusion

There are several ways you can tell the audience what you are going to say.

would + infinitive

Today I’d like to tell you about our new plans.

This morning I’d like to bring you up to date on  our department.

will + infinitive

I’ll begin by explaining the function.

I’ll start off by reviewing our progress.

After that, I’ll move on to my next point.

be going to + infinitive

I’m going to talk to you today about new developments in the P & D Department.

This afternoon I’m going to be reporting on the new division.

will be + verb -ing

 I’ll be talking about our guidelines for Internet use.

During the next hour we’ll be looking at the advantages of this system.

The purpose of the introduction is not only to tell the audience who you are, what the talk is about, and why it is relevant to them. you also want to tell the audience (briefly) how the talk is structured. Here are some useful phrases to talk about the structure:

I’ve divided my presentation into three (main) parts: x, y, and z.

In my presentation I’ll focus on three major issues.

First (of all), I’ll be looking at ..., second ..., and third…

I’ll begin / start off by explaining…

Then / Next / After that, I go on to…

Finally, I’ll offer some solutions.

Organization

The final part of the introduction deals with the organization of the talk: how long it will last, whether there will be handouts, and how questions will be handled.

Timing

My presentation will take about 20 minutes.

It should take about 30 minutes to cover these issues.

Handouts

Does everybody have a handout / report? Please take one, and pass them on.

Don’t worry about taking notes. I’ve put all the important statistics on a handout for you.

I’ll be handing out copies of the PowerPoint slides at the end of my talk.

I’ll e-mail the PowerPoint presentation to you.

Questions

There will be time for questions after my presentation.

If you have any questions, feel free to interrupt me at any time,

Feel free to ask questions at any time during my talk.

Getting the Audience’s Attention

Experts say that the first few minutes of a presentation are the most important. If you are able to get the audience’s attention quickly, they will be interested in what you have to say. Here are a few techniques you can use to start your talk.

Ask a rhetorical question

Is market research important for brand development?

Do we really need quality assurance?

Start with an interesting fact

According to an article I read recently, central banks are now buying euros instead of dollars.

Did you know that fast food consumption has increased by 6oo% in Europe since 2008?

Tell them a story or anecdote

I remember when I attended a meeting in Paris. …

At a conference in Madrid, I was once asked the following question:..

Give them a problem to think about

Suppose you wanted to set up a new call centre.

How would you go about it?

Imagine you had to reorganize the sales department.

What would your first step be?

Talking about difficult issues

I think we first need to identify the problem.

Of course we’ll have to clarify a few points before we start.

We will have to deal with the problem of increasing prices.

How shall we cope with unfair business practices?

The question is: why don’t we tackle the distribution problems?

If we don’t solve this problem now, we’ll get into serious trouble soon.

We will have to take care of this problem now.

Referring to other points

I’d like to mention some critical points in connection with / concerning payment.

There are a few problems regarding the quality.

With respect / regard to prices, we need more details.

According to the survey, our customers are unhappy with this product.

Adding ideas

In addition to this, I’d like to say that our IT business is going very well.

Moreover / Furthermore, there are other interesting facts we should take a look at.

As well as that, we can offer excellent conditions.

Apart from being too expensive, this model is also too big.

To increase sales we need a new strategy plus more people.

Expressions with as

As you all know,…

As I’ve already explained,…

As I mentioned before / earlier,…

As I pointed out in the first section,…

As you can see,…

Saying numbers

Numbers, especially long ones, are often difficult for the audience to understand. Try to say numbers slowly and clearly, and point at them while speaking.

2 m. – two million,        235mІ – two hundred and thirty-five square metres,

1.6 bln. – one point six billion,   €150,000 – one hundred and fifty thousand euros,

⅓, ¾ – one-third, three-quarters.       98% – ninety-eight per cent,

Remember that:

1. we use a comma in English to show thousands and a point to show the decimal place.

2. we say ‘2 million’ or ‘10 billion’ (not 2 millions / 10 billions)

3. we say ‘2 million dollars’, ‘170 pounds’ (not 2 million dollar /170 pound)

Emphasizing important points

Using verbs stress, emphasize, etc.

I’d like to stress the following point.

I’d like to draw your attention to the Latest figures.

I’d like to emphasize that our market position is excellent.

Using what

What is really important is how much we are prepared to invest.

What we should do is talk about intercultural problems.

Rhetorical questions

So, just how good are the results?

So, where do we go from here?

Why do I say that? Because…

Adverb + adjective construction

It would be completely wrong to change our strategy at this point.

We compared the two offers and found the first one totally unacceptable.

I think this fact is extremely important.

Talking about visuals

The first rule of preparing effective visuals is that they should be clear and easy for the audience to follow. However, sometimes it is necessary to explain a more complicated visual and it is always necessary to point out the most important information.

Explaining a visual

Let’s now look at the next slide which shows…

First, let me quickly explain the graph.

You can see that different colours have been used to indicate…

The key in the bottom left-hand corner shows you…

Highlighting information

I’d like to start by drawing your attention to…

What I’d like to point out here is…

I think you’ll be surprised to see…

I’d like you to focus your attention on…

Let’s look more closely at…