Task 4. Match the definition with their English words and Russian equivalents.

1. a sort of a tune used in adverts                                       

2. advert on radio or television                                                              

3. a large board in a public place on which posters are put                  

4. a phrase used in advertising to attract attention to the product                 

5. advertising for a product in places where it is sold                                    

6. a small piece of printed paper that advertises smth                                   

7. famous person, celebrity speaks on behalf of a product                   

8. advertising materials sent through the mail

музыкальный логотип                                point- of -sale advertising

реклама на радио, телереклама                jingle

доска для афиш и объявлений                    slogan

рекламный девиз                                         mailshots

реклама в месте продажи                         endorsement

листовка                                                      commercial   

поддержка товара                                     billboard

разовая рассылка рекламных материалов leaflet

Task 5. Combine a word from A with one from B to match each of the definitions and match with Russian equivalents.

Рекламирование товаров знаменитостями; Целевая аудитория; Размещение рекламы товаров внутри телепрограмм; Исследование рынка.

A:                                      B:

target                                endorsement

market                               placement

product                             audience

celebrity                            research

1._____demographic group that the advertising campaign is aimed at.

2.______activities involved in obtaining information about a particular market.

3._____arrangements for appearing a product in a film or television program.

4._____well-known people promote a product.

Task 6. Fill in the gaps with the English equivalents of the underlined words.

1. The different средства распространения рекламы include television, radio, newspapers, magazines, справочники and direct mail by which advertises send letters, brochures and leaflets directly to the potential customer.

2. Advertising informs consumers about the benefits of products and services, and attempts убедить the consumers to buy them.

3. The best form of advertising is free изустная реклама, which occurs when satisfied customers recommend products and services to their friends.

4. Emissions have been reduced significantly and carmakers сообщили these advances in their advertising.

5. Sports shoe manufactures do a lot of market research before they выпустят новый товар на рынок.

6. A company can advertise in a variety of different ways, depending on how much it wishes to spend and the size and type of audience it wishes определить.

7. Many advertisements contain девизы or short phrases to attract a customer's attention.

8. Our marketing department is responsible for carrying out исследование рынка to determine the целевую аудиторию.

9. I was listening to the radio in the car this morning and now I can't get this ridiculous мелодию out of my head.

10. Рекламирование товаров знаменитостями is a commonly used метод, способ проведения рекламы which can be very profitable both for movie or sports stars and for the company.

11. American stars rarely appear в телевизионных рекламных роликах in the USA because it will harm their own image.

12. I find it so irritating to pick up the Sunday newspaper and have so many рекламных материалов fall out all over the place.

13. Huge рекламные щиты by the roads have the same aim as small advertisements in newspapers and magazines. They tell us of availability of some goods and appeal to make a choice.

14. Our company decided to arrange рекламу в месте продажи for a new range of cosmetics and to give our potential customers бесплатные образцы in order to increase sales.

15. Many companies оказывают финансовую поддержку events to maintain their image or to create a new one. 16. Финансовая поддержка can cover a whole range of activities including sport, education environmental and social community projects.

17. On average American companies spend annually more than $50 million on размещение рекламы товаров внутри телесериалов.

Task 7. Practice the following dialogue.

Sonya: …across to our reporter, Ken Diaz.

Ken: Thank you, Sonya. Yes, I am standing here at the scene right now, and with me is an eyewitness, June Cross. Can you tell us what you saw?

June: Well it all happened so fast…there was this incredibly loud noise, and everything shook…

Ken: Some kind of explosion, perhaps?

June:Yes. Yes, it must have been.

Ken: And then what happened?

June: Everyone was screaming and running…Some people crawled under cars…

Ken: That's when the building collapsed?

June: Yes … there was dust and smoke everywhere…It was awful!

Ken: Thank you. Well, Sonya, behind me you can hear the sound of sirens as more rescue workers arrive. Police have cordoned off the area and firemen are already searching the rubble…

Task 8.Explain the words in bold of Task 7.

GRAMMAR EXERCISES

Grammar Revision:

· Gerund

· Infinitive

Exercise 1. Study the following examples.

1) A person writing reports from abroad is called a foreign correspondent. – Человек, передающий репортажи из-за рубежа, называется иностранным корреспондентом.

2) A manager buying shares before they were officially available was accused of insider trading. – Менеджер, покупавший акции до официального объявления о продаже.

3)Writing his reports, the correspondent covered the latest development in the country. – Работая над репортажем, корреспондент осветил последние события в стране.

4)Armed (being armed) with a huge slush fund, he could reach understanding with any party. – Вооруженный (вооружаемый) огромным фондом для подкупа, он мог достичь взаимопонимания с любой партией.

5) Having written his report, he posted it. – Написав свой репортаж, он отправил его по почте.

Exercise 2. Translate into Russian.

1. Working for the local newspaper, he knew a lot about town's problems. 2. Exchanging opinions with other people, you enrich your mind. 3. The man speaking to the students is the Head of the Department. 4. At the entrance you will be met by a man holding a folded newspaper. 5. The article, being typed now, will be published tomorrow. 6. Having completed their tests, the students handed them in. 7. The man addressing the meeting is the leader of the opposition. 8. Coming from Latin, this word has undergone many changes in English language. 9. Having spent all the money he started looking for work. 10. She spent a good deal of her time on clothes not ever being sure where true elegance lay.

Exercise 3. Translate into Russian.

Examples:

1) Creating a firm takes a lot of time and energy. – Создание фирмы требует много сил и времени.

2) I am surprised at his having become a journalist. – Я удивлен, что он стал журналистом.

1. Before drawing conclusions one must carefully examine all the facts. 2. Learning rules without examples is useless. 3. The book must not be published without being looked through by the author. 4. He had not missed the opportunity of becoming a good writer.5. By working at day and night he succeeded in finishing the paper in time. 6. The editor is thinking of using new approaches.7. On receiving a lot of orders he began hiring more workers. 8. People are afraid of having time to think, so they go to the cinema, watch TV, go to a football match.