Product                  price          place          promotion

______                      _____          _____           ________

2.2Complete the article about a supermarket in-store event using words from the box.

This week, Tesco launches its biggest ever 'Health Event' - illustrating its commitment to helping (1)..customers....... lead a healthy and active lifestyle. The supermarket has (2)..identified....... health as an important customer concern and is working to (3)..meet....... the needs of its customers.

Hundreds of (4)..promotional...... operations for healthy products will run all over the store, from fresh produce through to grocery and healthcare lines. Tesco hopes that (5)…awareness……of its initiative will be high.

2.3  Replace the underlined words and expressions with alternative words and expressions from the box.

1 Mobile phones are socially acceptable to the youth market.

2 We have a reputation for providing high quality mobile phones.

3 The price of mobile phones is kept down because they are subsidized by the network providers.

4 This means more people can afford        the product.

5 More and more, customers buy mobile phones online because it is more convenient

 6 revenue objectives from 3G phones were not met when the products were first launched.

2.4   Put the words in each sentence in the correct order.

We must attract attention to the product.

2     People will become aware of the brand.

We need to create an interest to the product.

We want to develop an interest in the customers

.We must desire to develop our own product.

6 People will take steps to try it.

7 We must prompt action to buy it.

2.5 Think about the most recent product you bought. Describe the marketing mix using the 4Cs, the 4As or the 40s.           

2.6 Read and translate the text and learn terms from the Essential Vocabulary.