Media Education Terminology

(From researches of Prof. Dr. Jury Usov, Dr. Alexander Sharikov, Dr.Alexander Spitchkin and Prof. Dr. Alexander Fedorov)

This work was supported by the Research Support Scheme of the Open Society Support Foundation, grant N 18/2000

- "cadre" (shot") - the main unit of the structure of screen work;

- "contents of media education": media-art history & art criticism in media-sphere (media types and genres, functions of media in society, media language, media history, etc.); information about the main fields of the application of theoretical knowledge (professional and amateur cinematography, media market, film clubs, television, the organization of leisure time, education and etc.), practical creative assignments on media material.

- "critical thinking" ("analytical thinking"): analytical process based on advanced "media perception". This process brings to interpretation and to the appraisal of media information's sense (including "code");

- "forms of "media education": integration of media education in traditional tutorial subject, autonomous lessons, lectures, seminars, optional lessons, study groups, media studios, media clubs, compulsory subject, special courses, etc.);

- "key aspects of media education": "media perception", “art-creative activity", "reproduction", "interpretation", "analysis", "appraisal", "source of information", "mastering of information", "media text", "media language", "media technology", "media audience", "esthetic value". Some media educators (for example, Dr.Stal Penzin) believe in "synthesis aesthetic and ethical" as one of key aspects of media education.

- "means of mass communication": of the technical facility of creation, records, of copying, of storage, of spread, of the perception of information and exchange its between subject ("communicant") and by object ("communicator");

- "means of mass information": of the technical facility of creation, records, of copying, of storage and information sharing for mass audience;

- "media arts": arts based on media forms of the reality's reproduction (press, photograph, radio, records, television, video-art, computer graphic, etc.) ;

- "media culture": esthetical and intellectual values in the field media, and also historically definite system of their creation and functions in society; with relationships with audience. Media culture connects with levels of the development of the personality, capable to perceive, to analyze, to appreciate media text, to create media art, to learn new knowledges in the field media;

- "media education": the process of education and developments of personality by facilities and on the material of media, with purpose the formations of the culture of communication with media, creative capabilities, critical, individual & independent thinking, the abilities of the interpretation, analysis and estimation of a media text, of training for various forms of self-expression on the media basis.

- "media effects": the influence of media text on the audience : in the sphere of information and education, developments of consciousness, formations of behavior, glances, reactions, etc.;

- "media language": the complex of language of media expression ("montage", "shot", "angle" , etc.).

- "media literacy": ability to analyze and to synthesize spacious-temporary structure of media, ability to "read" media text;

- "media perception" ("mediation"): perception of media text, feelings and ideas of the authors of media works;

- "media plot" ("media story") : the chain of events in the media text;

- "media text" ("media construct") - the information created in any type and genre of media (newspaper or internet's article, telecast, music-video, film and so on);

- "media": the technical facility of creation, records, copying, spread, perception of information and exchange its between subject (the author telecasts, film, etc.) and by object (the mass audience);

- "methodology of media education": the theoretical background for the process of teaching the basis of the media culture in the focus of the contents of the education and activity of an educator and students; with contents, variations, improvisation, dialogue, composition of educational process;

- "methods of media education": the teaching technologies. Typical methods: verbal (narrative, lecture, conversation, dialogue, debate, analysis, discussion, etc.); visual (the reviewing of audiovisual material), reproductive, exploratory, heuristically, problem, game (the modeling of the creative activity in the media sphere, etc.); These methods are based on the following didactical principles: the social & cultural development of a creative person in the process of training, systematization and the clearness of explanation, the connection of theory with practice, clearness, activities of the audience, transition from training to self-education, the connection of training with surrounding reality, positive affective background, the accounting of individual peculiarities

- "montage" ("cutting", cut") - the process of the creation of media work by means of "assembling" of "cadres" ("shots");

- "screen (audiovisual) arts": arts based on screen the form of reality's reproduction ( television, video art, computer graphic, etc.) ;

- "screen image": materialization author's idea in concrete audiovisual, to spacious-temporary form of screen narratives;

- "tasks of media education": to educate for media literacy, to develop capacities for the perception & analysis of a media text: to develop independent & critical thinking, aesthetic taste; creative activity; to integrate knowledge and abilities;

- "the units of media text" ("parts of media text's meaning"): events, scenes, episodes, cadres, elements of compositions of media text;

"subject of media education": the interaction of a man with media language and it application in society, interaction of media and society, the system of knowledge and abilities necessary for a man for full-value perception and analysis of the media culture, for the social & cultural development of a creative personality.