Problems of Audiovisual Perception

This work was supported by Russian Foundation for Humanities, grant N 01-06-000027a

9.4.a. Russian Classification of the levels of media perception:

1) low level (variants: "topical", "elementary", "fragmentary", "naive-realistic", "primitive"); indicators: capability to perceive the chain of events ( separate episodes and the scenes of plot), naive identification of media & reality, etc.);

2) middle level (variants: "topical-syntactical", "identification with a media hero", etc.); indicators: capability for sympathy & identification with the media hero, for understanding of his psychology, the motives of actions, for understanding of separate components of artistic image;

3) high level (variants: "conceptual", "system", "adequate", "identification with the media author, etc.); indicators: capability of identification with media author's position, capability for prevision of media events, the perception of media author's idea in the dynamics of audiovisual image;

Classifications of the levels of media perception by Prof. Dr. Alexander Fedorov:

- the level of "primary identification": affective, psychological connection with media environment, with plot ( the chain of events);

- the level of "secondary identification": the identification with a media hero;

- the level of "complex identification": identification with an author of the media art work;

Of course, this classification is rather conventional. Because many people (students, for example) are at the "primary identification» level, but they have also "secondary" & "complex" level elements in the undeveloped form.

9.4.b. Indicators (Criteria) of the Development of Student in the Sphere of Media Art:

- "Criterion of information" (knowledges of the history and the theories of media, of concrete works of media art);

- "Sensory criterion" (the frequency of communication with media, ability for orientation in its flood, ability to choose favorite genres, themes of media, etc.);

- "Motivation criterion" (affective, entertainment, moral, therapeutic, aesthetic motives of contact with media);

- "Criterion of interpretation" (the level of perception, capacity for audiovisual thinking, for analysis and synthesis of media arts, for identification with a hero of media art and with the author of the work, the appraisal of the author's concept in the context of the structure of media work);

- "Creative criterion" (the creative level in various aspects of activity: perception, analysis, practical work, etc.).

9.4.c. Levels of the analysis of media artwork:

- low level; indicators: media illiteracy, the ignorance of the media language, instability, indistinct of assertions, liability to exterior effect, the absence of the interpretation of the position of the media heroes and media author;

- middle level; indicators: ability to give the psychological image of media heroes on the basis of fragmentary media knowledges, to describe the logic of the sequence of events in plot, the separate components of artistic image, the absence of the interpretation of author's position (or primitive interpretation);

- high level; indicators: the analysis of a work based on media knowledges, the convincing analysis of author's position, the appraisal of the social, ethical, esthetical significance of media art work, ability to transfer this assertion on other genres and the types of art, etc.