Product                  price          place          promotion

______                      _____          _____           ________

2.2Complete the article about a supermarket in-store event using words from the box.

 awareness   customers  identified       meet        promotional

This week, Tesco launches its biggest ever 'Health Event' - illustrating its commitment to helping (1)......... lead a healthy and active lifestyle. The supermarket has (2)......... health as an important customer concern and is working to (3)......... the needs of its customers.

Hundreds of (4)........ operations for healthy products will run all over the store, from fresh produce through to grocery and healthcare lines. Tesco hopes that (5)………of its initiative will be high.

2.3  Replace the underlined words and expressions with alternative words and expressions from the box.

afford         convenient                    high quality                

 price                      revenue objectives             socially acceptable

1 Mobile phones are fashionable and attractive to the youth market.

2 We have a reputation for providing good standard mobile phones.

3 The cost to user of mobile phones is kept down because they are subsidized by the network providers.

4 This means more people can have the money to buy the product.

5 More and more, customers buy mobile phones online because it is more accessible.

 6 Expected earnings from 3G phones were not met when the products were first launched.

2.4   Put the words in each sentence in the correct order.

1     attention attract must product the to We.

2     aware become of People brand the will.

3     an create in interest need product the to We.

4     an customers develop in interest product the to want We.

5     a desire develop must our own product to We.

6     People steps take it to try will.

7     action buy must prompt it to We.

2.5 Think about the most recent product you bought. Describe the marketing mix using the 4Cs, the 4As or the 40s.           

2.6 Read and translate the text and learn terms from the Essential Vocabulary.