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Salary temporary training applicant requires  




UNIT 1

 WRITTEN BUSINESS COMMUNICATION

1. Read the text:

  In spite of the great advances made in the field of communication the letter remains one of the most effective ways of conveying information from one person to another. 

  The critical importance of the letter is its impact on the receiver. We are dealing with customers or members of the public without whose support the business would fail and our jobs disappear. Of course this is true of all our contacts with the public but the letter is difficult to retract or to deny, and these features mean that we need to be particularly careful and precise when we compose letters.

  The most important quality to cultivate for writing letters is empathy. Empathy requires you to ‘stand in the shoes’ of the recipient. How would you react to this letter if it was addressed to you? The other guidelines which you will need to bear in mind are:

1. Reply to letters as promptly as possible. Time is sometimes of the essence.

2. Keep the language as simple as possible particularly when you are writing to a non-expert. At the same time do not go too far in that direction so that the recipient feels he or she is being treated as an idiot.

3. Avoid irrelevancy and triviality.

4. Use only as many words as you really need.

5. Check the letter carefully before it is signed and leaves the office.

6. Avoid making promises you cannot keep.

7. Avoid attacking other people or firms particularly by name. Your letter must be produced in court when you are charged with damaging a person’s reputation.

8. Be careful you are not committing your organization to an unwanted course of action

9. Deal with all the points raised in an incoming letter.

 

Notes to the text:

to convey - передавать      - відбивати

to retract - отменять         - скасовувати, відміняти

empathy - сопереживание - співчуття

recipient - получатель      - адресат, одержувач

2.Answer the questions. Give your reasons :

 

ü What makes letters one of the most effective ways of conveying information ?

ü Can we avoid writing letters? Why?

ü What is meant by ‘empathy’?

ü What must one bear in mind while writing a letter?

ü Which of these guidelines is the most important one? Why?

 

3. Read the text:

    

 Decide what your purpose for writing is, and write to achieve that purpose. Do you want to provide information? What information do you want to provide? Do you want to persuade? What do you want the reader to do? Is your major purpose to get your reader to act?

 Good news and routine messages call for direct - deductive plan for structuring ideas. This is the method where the sender starts with the main idea and follows with the details and explanations. The sender closes the letter with a positive, forward-looking statement.

  Communicating bad news requires writers to take different approach to planning and writing their message.

  In some situations, the writer simply has to convey some kind of bad news to the reader. In others, the writer can also offer the reader various alternatives to what he or she originally wanted.

  Bad news messages call for an indirect - inductive ideas. This structure allows a writer both to convey the message and to maintain goodwill with the reader. If writers first clearly explain the reasons for the bad news, readers will more likely understand and accept these messages with less negative emotion. This plan allows for that result:

  1. Begin with a neutral statement.
  2. Offer the explanation – the facts behind the bad news.
  3. Present the bad news.
  4. Present alternatives, if possible.
  5. Close with a positive, off-the-bad-news ending.

 

Notes to the text:

to persuade      - убеждать              - переконувати

deductive         - дедуктивный        - дедуктивний

inductive         - индуктивный       - індуктивний

forward-looking - дальновидный - передбачливий

goodwill          - расположение  - прихільність

off-the-bad-news - не относящийся   - не стосуватися

4. Analyze the letters. Improve the style:

Example 1:

Dear Dr. Zenner :

I was pleased to have your letter of November 14, in which you invited me to talk to your students on Career Day.

In reply, I wish to state that I have been in the insurance business for 25 years. I have a talk that I could give on “Insuring Your Career by Insuring Your Friends,” and I could supplement it with an eight-minute film on insurance careers.

I consider it an honor and a pleasure to accept your invitation. I shall look forward to seeing you promptly at nine o’clock on Tuesday morning.

 

Very sincerely yours,

 

Harvey Goldstein

 

Insurance Representative

 

Example 2

Dear Mr Brown:

We are sorry to have to tell you that we cannot use your offer of 3 March. We do not plan any seminars in Insurance at present. But as soon as we resume our seminars we shall send you a notification.

 

Sincerely,

 

Rose White

 

Training Programs Secretary

 

5.Study the following:

Layout of a Letter

    Business letters today usually use one of the three letter styles: block style (every letter feature begins at the left margin), modified style (the return address, the date, the complimentary close, signature, and typed name and title begin at the horizontal centre of the page),  or simplified style (salutation and complimentary close are omitted, the subject line serves as a title to the letter).

A neatly arranged letter will certainly make better impression on the reader.

The layout of business and private letters are more or less common in all countries and include the ten elements in the following order:

1. Return address

2. Date

3. Inside address

4. Salutation

5. Subject line

6. Letter body

7. Complimentary close

8. Signature

9. Typed name and title

10. Reference information ( initials of the person who composed the letter and preparer’s initials: PSA/tid; enclosure; names of persons whom you sent a copy of the letter; postscripts).

Write a bad news letter and a good news letter following a block style.

LETTERHEAD or Return address * Date * Addressee’s Name Address * Salutation * Subject: * Body * Complimentary close * Signature * Sender’s Typed Name Official Title * Reference Information  

Write a bad news letter and a good news letter following a modified block style.

LETTERHEAD or                                                                Return address                                                                *                                                                Date * Addressee’s Name Address * Salutation * Subject: * Body *                                                                                                  Complimentary close * Signature * Sender’s Typed Name Official Title * Reference Information  

UNIT 2

HOW TO FIND A JOB?

Read the text:                                   

 

It’s not always easy to find a job. The best way to get information about available job is to read various advertisements. You can find them in papers, magazines, and journals. Some firms and enterprises advertise over radio or TV. Nowadays Internet is a popular source of information for those looking for a job.

External advertising is a good source for attracting candidates, but for job ads to bring results, there are two issues to address: the media to be used, and the construction of the ad. The selection of the best medium – be it the local paper, a national daily or a technical journal – depends on the types of positions to be filled. The local newspaper is usually the best source of blue-collar jobs, clerical employees, and lower-level administrative employees. The advantage of this medium is that the job ads are more likely to be read by those seeking local employment, and therefore the ad should land in the right hands. The drawback of using the local press is that it tends not to be read by professional and technical people seeking vacancies. 

    For specialized employees, advertisements can be placed in trade and professional journals. These reach a specific population with a minimum waste and a minimum standard of applicant can be guaranteed. However, one drawback to advertising in this type of trade paper is the relatively infrequent publication which may require advertising copy six weeks before appearance of ad.

  National press offers another way of targeting middle and senior management personnel. One significant advantage of using national papers is that they reach large numbers of readers. However, the major drawback to national advertising is the cost. 

 

2. Answer the questions:

ü What does the selection of the best medium depend on?

ü In what cases should we use the local medium?

ü In what cases should we use the national medium?

ü What are the advantages and drawbacks of the local and national   

ü medium advertisement?

ü What should we use for specialized employees search?

ü What kind of medium should we use to hire middle and senior

ü personnel?

ü What are the most popular local newspapers in your region?

ü What are the most popular national newspapers in your region?

 

3. Look through the following advertisements. Say :

ü what information about the future work is presented;

ü what are requirements to the future employee;

ü what knowledge and skills are expected;

ü what other in formation is necessary to present;

ü could you apply for this job.

Example 1

Sandvik is a global industrial group with advanced products and world-leading positions in selected areas – tools for metal cutting, machinery and tools for stainless materials, special alloys, and ceramic resistance materials. As part of the strategic expansion plan, we are looking for long-term oriented, energetic and highly self-motivated persons to join us:

 

PRODUCTION ENGINEER

Job Responsibilities:

ü develop new production schemes;

Requirements:

ü Master degree in Production Engineering;

ü a minimum of 3 years experience with Machine-Building Enterprise;

ü good interpersonal skills, service-minded and able to meet tight timeliness;

ü decision-making abilities;

ü good computer literacy.

ACCOUNTANT

Job Responsibilities:

ü prepare monthly accounts and balance sheets;

ü maintain fixed asset register.

Requirements:

ü Bachelor degree in Accounting;

ü a minimum of 5 years experience in general accounting;

ü good interpersonal and analytical skills;

ü good knowledge of national and international accounting system;

ü good computer literacy.

PORTAL SYSTEM ANALYST

Job Responsibilities:

ü support and enhance critical Internet web applications.

ü net development.

Requirements:

ü Specialist or Master degree in IT related fields;

ü 1 year+ related work experience;

ü good interpersonal and analytical skills;

ü portal experience is a big plus.

We offer an attractive package commensurate with the candidate’s qualifications and experience. Please send your Application Letter and

Resume to:

 

Sandvik Limited

Human Resources Department

43, Frunze Street

Lugansk, 91000

Example 2

Interplast Limitedhas vacancies for the following positions:

Designer                                                    

- male/female, age over 25 years;

- Bachelor/ Specialist/Master degree in Design or related field;

- creativity and understanding of commercial design;

- ability to use computer for design purpose;

- experience will be an advantage.

Production Manager

- vocational certificate with 5-10 years direct experience;

- Bachelor degree in Engineering;

- computer literate in basic software;

- good interpersonal skills.

Production Engineer

- Bachelor degree in Engineering;

- experience is not necessary, eager to learn and able to work in production line.

Financial Officer

- Specialist degree in Accounting, Finance;

- 1-year+ experience in related field;

- computer literate;

- good interpersonal skills.

An attractive salary and opportunity for career advancement will be offered to the right candidate. Interested persons, please send your letter of application and Resume to:

Bogdan Shevchenko

Interplast Limited

109 Lugovaya Str.

Lugansk, 91053

 

4. Use the words to complete the advertisments:

Salary temporary training applicant requires  










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