Strategy of constant prices

The firm can aspire to an establishment and preservation throughout long time of constant prices for the goods and services. In case of growth of production costs the firm instead of revision цеп towards increase reduces weight of packing, changes goods structure etc. Thus it is supposed, that the consumer prefers such changes to growth цеп.

  Strategy of the changing prices

  At this strategy the firm changes the prices as soon as there was a change of production costs and demand.

  Strategy of reduced prices

At strategy of reduced prices of the most running goods the shop establishes the prices below cost or below a normal market price. The purpose of such strategy for retail trade - attraction of buyers in shop in hope, that with these goods they will buy also other goods under the normal prices, and for manufacturers - increase of interest of buyers to all ассортиментной to group. Shops at this strategy manage to increase considerably a turn. The goods it is necessary to choose such, which prices buyers easily remember. Buyers, repeating purchases, can get used to visiting of this shop. However it is necessary to mean, that too long sale of the goods for undercharges can lead to that buyers begin to perceive such prices as normal. From here follows, that strategy of reduced prices can appear improper for long time, we Will notice, that sale of the goods under the prices below cost is illegal.

Strategy of the prices for the goods interconnected from the point of view of production costs

Two goods are considered interconnected from the point of view of production costs if change of volume of manufacture one causes change of expenses for manufacturing of another. It concerns the collateral and accompanying goods. Reduction of volume of release of one goods will lead to increase in expenses at manufacture of another as constant expenses concern a pas smaller quantity of production.

Therefore, before to make the decision on change of the price of one of the goods of such assortment, it is necessary to analyse, what change of production costs behind it will occur. Besides, the various goods from assortment let out by firm are under different influence of a competition. If the competition is strong, the seller has the limited possibilities for a variation of the prices. In other cases freedom of actions can be the most different. Therefore the structure of foams of let out assortment of the goods should be proportional to their industrial costs and should reflect possibilities of reception of profit on the sale, put in pawn in various level of the competition existing in the market.

Strategy of the prices for the goods interconnected from the point of view of demand

Two goods are interconnected with a point demand debate if the price of one influences demand of another. In most cases it concerns group of the goods where one goods can replace another in consumption. For example, female suits of three price categories: expensive, average, cheap. The firm should establish the prices for all these goods so that as a result to receive the maximum profit. If the firm starts to reduce the prices, for example, only a pas expensive suits it will lead to reduction in demand for cheaper. Therefore, before to reduce the price for any goods from let out group, the firm should count possible changes of demand of a pas all other products and define, how in this connection reduction of prices the general size of received profit will change.

Strategy of the prices concerning reflexion in them qualities of the goods

The firm at definition of level of the price for the goods always estimates its quality. High quality in most cases means the high price for firm. Price level can form base of an estimation of quality of the offered goods. The price is quite often used by firm as means of allocation of the goods of model "lux" from usual models. The difference between цепами on such models should be much more above, than a difference in expenses. The high price for the goods can serve as the tool of creation of reputation of the goods of the majority of the firms which are letting out wide assortment, and also to be one of sources of reception of additional profit. Some large firms, which price strategy it is directed on penetration on the market, on the qualitative goods establish the reasonable prices. Instead of consumer attraction to the goods of high quality they work as the high price over decrease in an overhead charge, search for effective ways of purchases of raw materials and materials, improve the manufacture organisation.

Strategy of the prices and reputation of firm

To firm it is not indifferent, what relation has developed at buyers to its goods and to her. The relation of the buyer to the goods in the market is defined by its last experience, goods estimation other buyers, the first impressions. An effective remedy of strengthening of reputation of firm in the market are the mark of firm and the price. The firm can create what image to itself, depends on its financial and other possibilities; in case of their limitation desirable representation will not be reached.

If the firm has created to itself reputation of the manufacturer of expensive high-quality goods by working out of a new series of the goods it hardly will go on a way of release of the goods cheap, low quality. This firm will concentrate the efforts to high quality of the goods, to establish the high prices for them and at advertising to try to avoid accent on цепе the goods.

Strategy of the flexible prices

According to strategy of the flexible prices the firm changes the prices for the goods depending on ability of the buyer to bargain, or, otherwise, from its consumer force. Buyers who can bargain, pay lower prices, than those who is not able to do it. The flexible prices meet in the markets where individual transactions consist more often. Basically it is the goods of an industrial function, service. This results from the fact that buyers of such goods well know them and are able to bargain. Jeweller, antique shops often use the flexible prices. In some markets firms do not have other exit how to reduce a price to level of the price of the competitor. If the firm does not reduce the prices, buyers will go to appeared the leader in the market to the competitor while in a warehouse it has goods. In the modern competitive market of firm lead more and more flexible price strategy, refusing from rigidly fixed prices.