What do SEO specialists do?

SEO Specialists ensure that their websites are optimized to attract and engage the largest amount of applicable visitors who will eventually convert into customers. They do so by making sure that the website’s branded content across all platforms leads Internet users to their offerings by building search engine rank, reputation and traffic.

What do webmasters do?

A webmaster collaborates with the e-commerce marketing team to develop and maintain the look and feel of a website. He or she is responsible for the usability and functionality of a website day-to-day, and ensures that it is performing at the best possible level. By monitoring traffic and customer experience, the webmaster can adjust expectations and improve performance.

The best way to pursue a career in e-commerce marketing is to earn a marketing degree. Although the industry also involves a level of comfort with technology, a deep knowledge of the principles of marketing is the primary skill required.