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Kiwifruit growers hope to strike gold with new product




Ten ways to improve your career

Ajilon Finance, a leading staffing and recruiting services firm, offers the following tips for getting ahead in your career.

1. Make a list of your priorities and outline your tasks for the day. Write down your short and long-term goals, evaluate your progress frequently and stay focused.

2. Are you really present? You may physically be at work, but are you there mentally?

3. Learn how to work through others. Delegating tasks is an important skill to master at any level.

4. Always look for opportunities to broaden your skills. For example, you can attend professional development seminars.

5. Socialize with colleagues. This will help you learn about what’s happening in other departments.

6. Create your own goals. Determine where you want to be professionally and what skills you need to reach that goal.

7. Be comfortable with being uncomfortable. Accept challenges that force you to try something new.

8. Be clear about what you want. If you believe you deserve a promotion, ask for one.

9. Take time off and relax. Attending to your personal life and doing things that make you happy will help your performance at work.

10. Seek satisfaction. If you’re disappointed by your current career, look for ways to transform your job into more of what you want. If this doesn’t solve the problem, maybe it’s time to look for a new position.

‘If you follow this advice, you will significantly increase your opportunities to earn more money, get promoted sooner and move ahead faster,’ says Mr Lebovits, President and Chief Operating Officer of Ajilon Finance.

 

From Business Wire

 

 

2. Определите к какому функциональному стилю относится текст, тщательно проанализируйте его.

 

Chapter I. Purposes and Principles

The Purposes of the United Nations are:

1. To maintain international peace and security, and to that end: to take effective collective measures for the prevention and removal of threats to the peace, and for the suppression of acts of aggression or other breaches of the peace, and to bring about by peaceful means, and in conformity with the principles of justice and international law, adjustment or settlement of international disputes or situations which might lead to a breach of the peace;

2. To develop friendly relations among nations based on respect for the principle of equal rights and self-determination of peoples; and to take other appropriate measures to strengthen universal peace;

3. To achieve international cooperation on solving international problems of an economic, social, cultural, or humanitarian character, and in promoting and encouraging respect for human rights and for fundamental freedoms for all without distinction as to race, sex, language or religion;

4. 4. To be a centre for harmonizing the actions of nations in the attainment of these common ends.

 

 

3.Определите, к какому функциональному стилю относится текст. Проанализируйте текст согласно алгоритму предпереводческого анализа.

Money

Money helps bring simplicity and organization to our economy. It is something people are willing to accept in exchange for the output they have produced and have available. Money is our medium of exchange. Throughout history, societies have used various items as the medium of exchange, everything from playing cards to shells to furs to gold. For one reason or another, these items became acceptable in some societies as forms of payment for goods and services. As soon as anything is readily accepted in a society as money, it can serve as a medium of exchange. That is the most important criterion for anything to serve as money—it must be readily acceptable. Another function of money we noted was that it serves as a standard of value or a unit of account. That is, money serves as a common item in which the prices of all goods and services can be set. If a person wants a computer, he or she doesn’t have to calculate how many loaves of bread will be necessary in order to buy it, how many painted houses, how many rocking chairs, how many rakes, or how many taxi rides. Instead of setting millions of prices for a television in terms of all other goods and services produced, one price is set. And the prices of all other goods and services are set in the same unit of account.

 

From The Economist

 

 

4.Определите к какому функциональному стилю он относится и тщательно проанализируйте его.

The arrival of virtual pocket money.

They like using the Internet. They have lots of money to spend. And they spend a higher proportion of it online than the rest of us. Teenagers are just the sort of people an Internet retailer wants to sell to, and the things they want to buy- games, CDs and clothing- are easily sold on the Web.

But paying online is a tricky business for consumers who are too young to own credit cards. Most have to use a parent’s card. “Kids are frustrated with the Web,” says Phil Bettison, European Managing Director of World Pay, an Internet payments company.

That may come sooner than they think: new ways to take pocket money into cyberspace are springing up on both sides of the Atlantic. If successful, these products could provide an important stimulus to online sales. Most teenagers have access to the Internet at home or at school – 88 percent in the US, 69 percent in the UK.

One in eight of those with Internet access have bought something online – mainly CDs and music. In the US, 12- and 17- year-olds spend an average of six hours a month online, according to Jupiter Research. One in six buys things over the Internet, with CDs, books, games, videos and clothing the most popular items.

In most cases, parents pay for these purchases with credit cards, an arrangement that is often unsatisfactory for them and their children. One way to help them convert notes and coins into cyber cash is through prepaid cards such as Internet Cash in the US and Smart cards in the UK.

 

From Business Wire

 

5.Определите к какому функциональному стилю он относится и тщательно проанализируйте его.

 

A Career in the BBC

Samira Osman’s career started well. It’s not easy to get into “Oxbridge” (Oxford or Cambridge university), but Samira did. She studied Modern Languages at Cambridge and applied for a job at the BBC as soon as she had finished her degree. They did not accept her. She took a job in advertising and tried the BBC again and again until, finally she got in.

Samira has been with the BBC for two years now. In her job she can never be sure what’s going to happen next. That’s why she likes it. Some people would prefer not to travel around war-torn Lebanon to research a programme on religions. To Samira, it was an adventure. Some people would rather not start working on a news programme at seven o’clock in the morning. Samira loved it. She knew that all these different experiences were giving her a wonderful training.

A year ago, Samira was working on BBC radio’s world service, on an arts programme called “Meridian” Now she’s working on another arts programme , this time on television. It’s fascinating. Her subject this week is Caribbean poet James Berry. The poems are new and exciting, written in England.

Eventually, Samira wants to make her own films, documentaries about real people and real places. She wants to travel to different parts of the world. She was born in the Sudan (her father was Sudanese and her mother English). She has studied in Italy and Germany. She’s been to Africa and the Middle East. And she’s still only twenty seven…

From Business Wire

 

 

6.Определите к какому функциональному стилю он относится и тщательно проанализируйте его.

 

Kiwifruit growers hope to strike gold with new product

Zepsi is risking millions of dollars on the launch of an entirely new product – the bald, gold kiwifruit. The effort, Zepsi says, has been a great success. But Zepsi Gold making up only 10 percent of total New Zealand kiwifruit production, the company must be careful to continue to promote the traditional hairy green variety. This product is New Zealand’s single most important fruit export.

In Japan Zepsi managers decided to emphasize the fruit’s health-giving, energy-enhancing qualities. The new variety is sweeter and more attractive to Asian tastes. Yu Jan Chen, regional manager for Zepsi in Japan and Asia, says: “It is ideal for the Asian markets.” He says it is selling “very well” in Japan, and is also being marketed in South Korea and Taiwan. The export season began slowly because the traditional green fruit was unusually small and difficult to sell.

The successful launch of the gold fruit is expected to increase profits in the long term. The Kiwifruit Marketing Board has retained all marketing and selling rights for Europe and overseas for the trademarked variety.

The board has already signed contracts with the four largest kiwifruit cooperatives in Italy, and planting has begun. The area for planting is expected to grow steadily, eventually producting millions of trays.

As Guus Van Der Kleij, regional manager for Europe, says: “It is an excellent product” after 25 years selling traditional green kiwifruit, you don’t know how exciting, it is to sell something different”.

 

FINANCIAL TIMES

World business newspaper

 

 

7.Определите к какому функциональному стилю он относится и тщательно проанализируйте его.

A Managing Director

Ms Le Bas is a Londoner. She was born in Chelsea, and has lived in London all her life, except for those two and half happy years at boarding school which ended so suddenly. It was in London that she found her first job working in an office at the London School of Economics. Her stepfather didn’t like women going to university or having interesting jobs. He thought they shouldn’t spend their time preparing to get married. He obviously didn’t understand his stepdaughter very well. An interesting job was the one thing she wanted. Caroline soon got bored as a filing clerk, and decided that the secretarial work would be more fun. There was only one problem. She couldn’t type. But that didn’t stop Caroline. She told her employer, who imported spices from Sri Lanka (then called Ceylon) that she could type very well. He soon found out the sad truth, so once again Caroline was out of work.

It was not long before Caroline found a job in advertising. She liked it. She enjoyed the excitement, the new ideas and the interesting people. But her first job, as an information officer, was not interesting or difficult enough for her. So she started doing a course in marketing and accounting. She never finished it. She was offered a wonderful job before the end of course, which started her off on her career. Now she is the managing director of her own advertising agency, which is well- known for its exciting, creative campaigns. It took Caroline only ten years to reach the top in advertising.

From The Economist

 

8.Определите к какому функциональному стилю он относится и тщательно проанализируйте его.

Bad line on behavior

What drives you to lose your temper on the telephone? Being kept waiting, being connected to voice mail or being passed on to someone else are all common flashpoints. But what infuriates people most of all is talking to someone who sound inattentive, unconcerned or insincere, according to a survey published today.

The study by Reed Employment Services, a recruitment company, found that nearly two-thirds of people feel that ‘phone rage’ people losing their temper on the telephone – has become more common over the past five years. More than half the respondents, who were from 536 organizations, said that they themselves had lost their tempers on the phone this year.

The reasons for this are threefold, according to Reed. People are much more likely to express anger over the phone, rather than in writing or face-to-face. Moreover, telephone usage has been rising steeply over recent years. Increasing numbers of transactions take place entirely by phone, from arranging insurance to paying bills.

In addition, people’s expectations have risen. Nearly three-quarters of respondents to the Reed survey said they are more confident that their problems can be solved over the telephone than they were five years ago.

Companies are taking steps to improve their staff’s telephone answering techniques. The survey found that 70 per cent of organizations require their staff to answer the telephone with a formal company greeting. In 43 per cent of organizations, staffs have to give their own names when they answer the telephone.

 

FINANCIAL TIMES

World business newspaper

 

 

9.Определите к какому функциональному стилю он относится и тщательно проанализируйте его.

Passengers behaving badly

The abusive passenger is becoming a world-wide problem. Delta Air Lines crew suffer 100 verbal and physical assaults a month, while cabin crews in some airlines are seeking early retirement at 50 because of their stressful work. One businessman was recently less than happy when airport staff told him his luggage had been lost. Already frustrated by a delayed flight, he stormed onto the runway, took out a pistol and shot out an aircraft’s front tyre.

“Every time there is an incident where the cabin crew feel compelled to bring someone off the flight-deck, there will be safety issues,” says Leslie Berkowits, in-flight services manager at the International Air Transport Association.

The cause of most passenger misbehavior is stress, according to Farrol Kahn, director of the Aviation Health Institute. Overcrowding and queuing at the airport raises adrenalines levels. Normally these levels decrease through gaining control of a situation, either by standing up or fighting or by running. Instead passengers are kept in cramped conditions on an aircraft, where they have no control. “In these circumstances, they wait for one little excuse and then let rip,” says Dr Kahn.

Much of the abuse is down to alcohol. Dahilberg and Associates, the aviation consultancy, recently discovered that 202 out of 708 major incidents noted by a US carrier over a six-month period were alcohol-related. Seventy-four incidents were smoking-related: more carriers are banning on-board smoking, leading the nicotine-dependent into conflict as they try to have a secret cigarette.

 

FINANCIAL TIMES

World business newspaper

 

 

10.Определите к какому функциональному стилю он относится и тщательно проанализируйте его.

Fashion victim fights back

Walk into a street market anywhere from Manila to Manchester, and someone will be selling T-shirts branded with the distinctive CK logo of Calvin Klein, the New York fashion designer.

If the price is very low, the T-shirts are probably fakes. Calvin Klein, like most other internationally-known designers for a long time had problems with counterfeiters selling poor-quality merchandise bearing his brand name. Now he is doing something about it.

The move began with a general change in corporate strategy whereby Calvin Klein has aggressively expanded its interests outside North America. Calvin Klein has been one of the leading fashion designers in the North American market since the mid-1970s. Now Calvin Klein is building up its fashion business in other countries. It has increased its investment in advertising and restructured its licensing arrangements by signing long-term deals with partners for entire regions such as Europe or Asia, rather than giving licensing rights to individual countries. But as sales and brand awareness have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters, alongside other luxury brands such as Gucci, Chanel and Ralph Lauren.

The fake goods, mostly T-shirts, jeans and baseball caps, not only reduce the company’s own sales but damage its brand image by linking it to poor quality merchandise.

FINANCIAL TIMES

World business newspaper

 

11.Определите к какому функциональному стилю он относится и тщательно проанализируйте его.










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