New Market Leader Intermediate. Units 1-4.

1 -Something you receive as well as your wages for doing a particular job. ( perks )

2 -The act or result of something becoming different. (change)

3 -A company or person that sells something. (vendors)

4 -A person who uses the services or advice of a professional person or organization. (clients)

5 -A person who buys goods or services for their own use. (consumers)

6 -A business that offers its products at very low prices. (discounters)

7 -A person or company that produces goods. (manufacturers)

8 -A business or a person that sells goods directly to the public for. (retailer)

9 -A small shop that is open for long hours and sells a variety of goods, especially food and drink, cleaning materials, newspapers and magazines. (convenience store)

10 -An extra amount of money that is added to a payment, especially to somebody's wages as a reward. (bonus)
11 -A person or a business that sells large quantities of goods to shops or small businesses. (wholesalers )
12 -A very large shop that sells food and other products for the home. (supermarket)
13 -A very small shop selling newspapers, drinks etc. (kiosk)
14 -The business has twelve retail (outlets) in London.

15 -A company's market (share)__ , is the percentage of sales it has in a particular market.

16 -SOL's training problem consists of the seven modules which ends with a (rigorous) exam.

17 -This plane has not enough leg- (room) .

18 -What's the antonym of the word "retail"? (wholesalers)

19 -Stock is the synonym of the word. (warehouse)

20 -The ideas and beliefs people have about a brand. (image)

21 -The process of supplying goods from one central place to shops. (distribution centre)

22 -A big building where large amounts of goods are stored. (warehouse)

23 -A shop or office representing a large company or organization in a particular area. (branches)

24 -A shop or place where a particular product is sold. ( outlets)

25 -Business controlled by what and how much people want to buy. (market-driven)

26 -Very lively and enthusiastic, with a lot of energy and determination. (dynamic)

27 -An organization is one in which differences in status are considered to be very important. (hierarchical)

28 -Extremely modern and advanced. (cutting-edge technology)

29 -The main office of an organization or company, or the people who work there. (head office)
30 -Work, help or advice provided by a business or organization for the public. (service centre)
31 -A place where a large number of people are employed to deal with customers by telephone. (call centre)
32 -A company that is owned by a larger company. (subsidiary)
33 -A group of people who have a particular shared purpose or interest. (organisation)
34 –Did you meet Maggie while you were there?

35 -The majority of our new business__________ has come from the teenage market in recent month.

36 -I'm afraid I didn’t have time to look at it yesterday.

37 -Harry works all the time. He never relaxes

38 -The baby's so big! How much_________ now? Does she weight now?

39 -Are you taking an English class this semester ?  Yes, I am           .

40 –Water boils at 212 F.   

 41 -Roger called me at 9:00 last night.

42 -Sara didn't hear the phone. She was sleeping.  

43 –There were a lot of people in the park yesterday.

44 -One day last March, I got a very strange letter. 

45 -Where did you go to school ?

46 -Claude didn't use to live in Canada.

47 -Rick left class early because he had a headache.

48 -As soon as the light turned red, she stoppedthe car.

49 –They were cooking when the fire alarm rang.

50 -Johnny_____ was reading the paper when I interrupted him. 

51  -Did you watch TV last night?  -   No, I didn’t,  I was studying for a test.  

52 –He has been practicing for the Olympics since 1998.

53 -He's responsible for sales.___

54 -We've known Sally fora long period.

55 -We've been living in Montreal since we___________ graduated.

56 -They haven't_____ yet developed an AIDS vaccine.

57 –We haven’t decided to buy that car yet.

58 -____ Have you reserved your hotel room yet ?

59 -She hasn't flown very often.

60 –It had been snowing and the ground was still white.

61 –Tina arrived last week.

62 -They______ had lived here for three years before they moved.

63 -The show has just won an award.

64 -Professor Kidd has written three books since 1999, and she's working on her forth.

65 -Has Maria called yet ? Yes, she has . But she didn't leave a message.

66 -Since I began school, I haven't had much spare time. 

67  -I live in Berlin.

68 -I'm from France. I was born in Marseille. 

69 -Can I introduce you to Mariam?

70 -I'm inthe banking sector these days.

71  -They work for an American company now.

72 -We have a workforce of  over 2,000.     

73  -She's now in charge of the whole division.

74 -The company was founded in  1995.

75 -We're very interested in your ideas.

76 -At last! Finally, he has made a decision.

77 –Turnover has risen by 3% every year since 1998.

78 -A: Did you finish that report? -B: No sorry, I still         haven’t done it yet.

79 -Didn't you hear? They went bankrupt last year.

80  -Have you ever been to Hong Kong?

81 -We visited the factory and then I took them out for dinner.

82 –I boughtshares in their company six years ago.  

83 -A growing number ( of passenger complaints)

84 -A short trip made by a group of people usually lasting less than a day. (outing)

85 -This year we______ are trying to develop a new brand.

86 –It is going to rain tomorrow.

87 -The package will______ arrive on Monday.

88 -Goodnight. I______ ‘ll see you in the morning.

89 -Hurry. The next bus leaves at 7.15.

90 -Bill will be flying to Taipei tomorrow.

91 –Are you getting ready for school? It's already 7.00

92 -Jack______ goes to Greece every year to visit his family.

93 -Why______ are you leaving ? Class isn't over yet.

94 -Something____ smells good. Is that fresh bread in the oven?

95 -Which class do you like best?

96 –Wear loose clothes to exercise. You'll be more comfortable.

97 -Please____ cometo class on time. We start at exactly 9.00.

98 –I hear something outside. Are the doors locked ?

99 -Walk!_______ Don’t run.

100 -Do you like fish? -Yes, I do.

101 -I'm working on a new research project.

102 -A set of products of a particular type range.

103 -The knowledge people have of a brand is called brand awareness.

104 -The ideas and beliefs people have about a brand image .

105 -It starts with the product design, and ends when it is discontinued lifecycle.

106 -Giving a name to a product so that people can recognize it easily by its name or design branding.

107 -The gathering of information about what buyers need or want___________ research.

108 -When a company has a new product, it gives it a catchy___________ name.

109 -A good product is one that can meet most, or all, of the customer's expectations.

110 –Market research involves obtaining information about what consumers want or need.

111 -A market segment is a group of customers of similar age, income level and social class.

112 -A fast growing area (of study)

113 -The market_________ followeris the second best-selling product brand.

114 -When products are used on TV program, films etc. (placement)

115 -The introduction of a product to the market launch.

116 -The use of a well-known person to advertise products_______________________ (endorsement)

117 -We usually develop brands that say something.

118 -The marketing department always________ keeps within its budget

119 -This year L'Oreal is investiging over 180 mm.

120 -Powerful brand names_________________ create strong consumer loyalty.

121 -Something that does not cost much money ( inexpensive)

122 -A particular area of business activity or a part of countries economy (sector)

123 -A piece of paper etc. that is attached to something and gives information about it. (label)

124 -Being the total amount of money before tax or other costs arе taken away (gross)

125 -The difference between the cost of buying or producing something and the price that it is sold for. (margin)

126 -Costing or charging less than others. (low cost)             

127 -An arrangement in which work is done by people from outside you company (outsourcing)

128 -To change something that is-old and replace it with something new. (renew)

129 -A document that shows that permission has been given to do, own or use something. (license)

130 -The most important product, service, building, etc. that organization owns or produces. (flagship)

131 -The desire or need of costumers for goods or services which they want to buy or use. (demand)

132 -Not far away or coming soon. (round the corner)

133 - Extremely important because it has a major effect on the result of something. (crusher)

134 -To harm or spoil somebody or something. (damage)

135 -The act of placing something somewhere (location)

136 -Happening now. (current)

137 -The opinion that people have about what somebody or something is like. (reputation)

138-Able to influence or control what people do or think. (powerful)

139 -A helpful effect or advantage that somebody or something has. (benefit)

140 -An amount of money that a person or a company can spend on particular activities. (budget)

141 -To spend money on something in order to make it better or make a profit. (invest)

142 -To fail to keep money (making a loss)

143 -Things that you use to keep yourself clean. (toiletries)

144 -To control or have a lot of influence over something. (dominate)

145 -To gradually grow or become bigger or more advanced. (develop)

146 -To make a business to cover more areas. (extend)

147 -Easy to recognize because of being different. (distinctive)

148 -To be easy to see or notice because of being different. (to stand out from)

149 -A situation in which organizations compete with each other for something that not everyone can have.  (competition)

150 -To use force to take control of an area again. (recapture)