The Image Business. The importance of Forming the Right Image for Employment.

The process of job hunting

To transform your grungey student image into a stylish “ready for the world of work” look

To be judged by a potential employer in the first 5 seconds of meeting

To make an overall impression

To be based on the way you package yourself

To be a must

To have a dress-down culture

To have a more formal code

Dark charcoal

Cheap looking buttons, Threads hanging loose

To crease easily

Shiny fabric

To look frivolous

To give off a negative vibe

To pay attention to details

To look sloppy

To polish shoes

Accessories

Trashy

To steer clear of

Professional colours

Look ineffectual

To display confidence

To project an image

To avoid clothing in brash colours

Dress and grooming standard

Business casual

To look neat and professional

GLOBALISATION. ITS IMPACT ON SOCIAL AND BUSINESS ENVIRONMENT

Term to describe the way

To become interconnected

Elimination of state-enforced restrictions

Increasingly integrated and complex global system of production and exchange

Multiculturalism of societies

Join smb’s forces toward

Manage adverse consequences 

Be facilitated by advances in technology

GATT

WTO

Trade negotiation rounds

To remove restrictions on free trade

Reduction or elimination of tariffs

Be indicated by growth of cross-cultural contacts

Advent of new categories of consciousness

Enjoy products and ideas

Adopt new technologies and practices

To generate significant international opposition

Increase inequality and environmental degradation

Erosion of culture

Использоваться в отношении глобализации в экономике

Интегрирование национальных экономик в интернациональные

Прямые иностранные инвестиции

Объединение бизнес и политических интересов

Пост-военный период

Протекционистская политика

Тормозить международную экономическую интеграцию

В экономических целях

Препятствие для ведения торговли в мировых масштабах

Противник глобализации

МВФ

Банк реконструкции и развития

Всемирный банк

Advertising and resent changes

Be in demand

fundamental values of society

to launch a new advertising campaign

to revive the image of the product

controversial/ shocking/ outrageous advertising /deliberately shocking ads

billboard/hoarding

ironic and extremely up-to-date advertising

to count on (rely on) the likes and dislikes of the target audience

to be ignored

to be exposed to advertising massages

to force somebody to listen to the message

to take something at face value

to challenge everything what is told

inception

disciples

ads which generate PR

ability to garner extra publicity

to get additional media coverage

to be receptive to taboo-breaking

to run a deliberately provocative campaign

to use taboo images

to do enough market research before running campaigns

adman

adland thinkers

to pitch for business

Management styles

Array of management styles

To risk and take initiative

Be paid for taking decisions

Ask for opinion and ideas to solve problems

Have decision making power

Dominant style of management

Saudi Arabia

Nigeria

Be responsible for making the best decisions

Keep employees satisfied

Be productive and loyal to the company

To promote employees’ satisfaction and well-being

Manage smb’s time

Cope with complexities

Get on with people

Necessary qualities of a leader

International marketing

Manage the marketing mix

Standardize

Adapt a product across different markets

Have specific differentiating features

Exorbitantly costly

Existing local preferences

Change consumption patterns

Conform to local tastes

New product development strategies

Customize a product to every market

Offer one standardized product

Advent

Different modules of the same project

Different launch strategies

Simultaneously

Sequentially

To tailor

Maintain premium position

Upmarket distribution outlet

International relations as a subject and a career

To emerge as a sub-discipline of political science

Policy-oriented field

Turbulent world

Rivalry

Efforts taking by a state for improving security

Dispute panel

Tackle trade disputes

European Court of Justice

European Court for Human Rights

Govern civil relation and conduct of states towards their residents

Bridge the domestic international divide

Устранение угрозы военной агрессии извне

Рассматривать страну с точки зрение потенциальной угрозы

Односторонний подход

Разрешать торговые конфликты между странами

Программы по оказанию помощи бедным нациям богатыми соседями

МВФ выступает гарантом